The History of Women’s Leadership in America Through the Eyes of Our U.S. First Ladies Bountiful Examples and Lessons for Blue Highway and for Our Clients By Andy Och, Senior Vice President, Marketing and Client Relations   This past weekend marked the 250th anniversary of the beginning of the Revolutionary War in the United States, and outside of remembrances at Boston’s Old North Church and battle re-enactments at Lexington and Concord Massachusetts, reaction to the anniver

When Change is Thrust Upon Us So Swiftly, How Do We Respond With Purpose? By Andy Och, Senior Vice President, Marketing and Client Relations , and Emily Danzinger, BHA Senior Intern  Change is inevitable and constant. We all know this. Some changes are welcome, while many others are forced upon us and are often inconvenient if not completely disruptive, to say the very least. All change requires new and expertly devised plans, and precisely formulated strategies that encourag

Blue Highway’s Main Page Has Relaunched. Why Now?   By Andy Och, Senior Vice President, Marketing and Client Relations and Ian Christopher McCaleb, BHA Founder & Principal    For a firm as unique as Blue Highway Advisory, revisiting, revising and refining our own messaging and communications are as key to our success and growth as the similar strategies and recommendations we offer to our varied range of clients. Even as our roster and geographic reach expands, and our breadt

Incoming Revelation: There’s No Blue Highway ‘Secret Sauce’.   Instead, We Craft Individualized Secret Sauce Recipes for Every One of Our Clients.   Beacon Number 4: In which we pull the curtain back on the specialized expertise of our Senior Vice President, Marketing and Client Relations, Andy Och.   Blue Highway Advisory’s rapidly expanding suite of client services has until now been relatively light in the areas social media and marketing strategies. With Andy Och  coming