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Winning the Case, Losing the Brand: Weaponizing your Legal Argument during a Reputational Crisis

By Rob Legare, Senior Litigation Communications Advisor and Maria Stagliano, Senior Vice President, Crisis and Corporate Communications A litigation crisis rarely explodes; it erodes. While the wheels of justice turn slowly, the damage to a client’s market value and credibility happens at the speed of a fiber-optic cable. The traditional legal instinct is to dig our heels in and wait for the verdict, but silence in the face of an investigation or legal crisis is no longer a n

Apr 21