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Blue Highway Advisory’s crisis team has deep experience managing complex, high-profile media and legal-driven emergencies across a vast range of industries and sectors.
Whether you face an emerging situation, are already in the midst of an active incident, or are rebuilding after reputational harm, Blue Highway provides the right team, resources and relationships to guide you toward the most effective and restorative path forward.
WHEN EVERY MOMENT MATTERS
Preparation Rooted in Relationships
Crisis planning demands a team that treats every issue as a unique challenge — not one solved by generic playbooks or off-the-shelf responses.
At Blue Highway Advisory, we believe that a trusted relationship with your crisis team before a crisis strikes is essential to success. We take the time to understand your organization’s voice, structure and decision-makers, ensuring that when the unexpected happens, your response is clear, confident and authentic.
THE FOUNDATION: CRISIS PLANNING & STRATEGIC COUNSEL
Our planning and advisory services include:
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Media and spokesperson training
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Scenario planning
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Reputational risk assessment
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Strategic counsel
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Retainer relationships
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Playbook audits (for pre-existing assets)*
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BHA “Crisis Essentials” guide
We don’t sell playbooks. We build partnerships that prepare you for the real world.
*We gladly review existing materials as part of a crisis asset audit and provide our confidential Crisis Readiness Essentials framework.
But if you’re seeking high-cost, low-value "playbooks", we’re not your firm. Blue Highway doesn’t siphon retainers or waste time.
We prepare you for what truly matters.
THE RESPONSE
Our response services include:
Content development
Real-time strategic counsel
Media inquiry management and response
Executive briefings
Media training
Media monitoring and analysis
THE RECOVERY
Rebuilding Trust. Restoring Confidence.
When the immediate crisis has passed, rebuilding trust is often the hardest part. Recovery requires understanding the psychology, expectations and emotions of every stakeholder group.
Blue Highway works closely with clients to design thoughtful recovery strategies that rebuild credibility, reconnect relationships and redefine reputation.
Our recovery programs include:
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Reputation assessment
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Employee programs and engagement strategies
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Customer and consumer strategies
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Social media review and analysis
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Media relations support
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Op-ed and narrative development
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Third-party partnership identification
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Marketing and branding strategies
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Executive briefings
