.png)
Incoming Revelation: There’s No Blue Highway ‘Secret Sauce’.
Instead, We Craft Individualized Secret Sauce Recipes for Every One of Our Clients.
Beacon Number 4: In which we pull the curtain back on the specialized expertise of our Senior Operations Consultant, Mr. Andy Och.
Blue Highway Advisory’s rapidly expanding suite of client services has until now been relatively light in the areas social media and marketing strategies. With Andy Och coming on board, these protocols and service offerings will exponentially broaden the amount of benefit we can bring to all of our client base.
In Andy’s own words:
A well thought out and professionally crafted social and multimedia marketing strategy is a key component to professional, personal or organizational success, most especially when in crisis- or full-throttle public relations mode.
Often, companies and individuals create online strategies and social media posts themselves. Why? Because the ease-of-use of most social media platforms makes it supremely easy to do so. And in many cases, “easy to do so” can often mean, “easy to get wrong, very, very wrong.” An ill-timed or ill-conceived social media post can be worse than not posting at all. The wrong sentiment expressed at the wrong moment can wreak havoc on your reputation and the public’s perception of your overall value for weeks or even months after an error, forced or unforced, is registered in your organization’s scorebook.
Thus, just because you can do something for yourself doesn’t mean you should.
Conversely, some organizations opt for no social media or marketing presences and strategies at all, determining that doing so is unnecessary, or might perhaps be unaffordable.
And again thus, just because you think you can’t do something for yourself doesn’t mean you shouldn’t give it a go.
Strategic planning and a guiding hand might be all you need to push your overall plans, aspirations and goals forward.
I am here at Blue Highway to provide just that sort of guiding hand.
Andy Och is Blue Highway’s Senior Operations Consultant. He has more than 30 years of experience in marketing, messaging, branding, social media, television and radio production, multimedia production and crisis management. He is an award-winning television and multimedia producer, author, documentarian and public speaker.
Andy can cover your bases and your back while simultaneously crafting marketing campaigns to help build your brand and your business while protecting, bolstering and enhancing your reputation.
He won’t just be doing this for you as a client – he’s already doing the very same for us at Blue Highway Advisory.
Andy’s proven record of success with a wide range of demographics, products, high-profile individuals, companies and industries of all sizes is exactly what you need to move forward and stay relevant in your marketplace and the public eye. Andy also provides careful consideration and monitoring of the ever-changing world of technology, and the boundless new technological resources available to you.
With Andy, Blue Highway Advisory’s secret sauce is that there is no secret sauce.
We do not believe, nor do we traffic in cookie cutter, one-size-fits-all, recycled strategies. Our work is as customized and individualized as our clients and their needs. We listen and react in accordance with what we see and hear, measured equally with what you want to achieve or repair.
That’s our fast-lane introduction to Andy.
Now, feel free to introduce yourself to him. Reach out directly and engage with Andy in as deep a conversation as you require on the potentiality for comprehensive marketing and social media presence and campaign plans that will work to your favor, so you can focus on the other areas of your work require your individualized attention.
Contact andy.och@bluehighwayadvisory.com for more information.
Comments