The Blue Highway Beacon: Vol. II, NO. 10

It’s True. Nobody Talks Anymore.

Why We’re Doubling Down to Defuse the Challenges of an Unknowable Future

By Ian Christopher McCaleb, BHA Founder & Principal

Hello once more, all.

We’re just about ten months into 2025, and the disquiet described to us by clients, allies, associates and prospective new partners is still all too real.

And as ever, Blue Highway Advisory is here, front and center, for all of it.

No matter your perspective, your persuasion, your preferences or your position on the world map, the realms of business, finance, law, media and political effect and influence have entered a formless, ‘soupy’ state that defies definition and challenges even the most basic of expectations.

And whilst many in the strategic services sectors have feverishly cast about over these last few months for fast fixes and easier answers, we have devoted ourselves to studiousness.

Starting during one of the rainiest Julys on record here in Washington, DC, our US and UK crews set out on a journey of re-discovery – one that saw us take a hard look at our very rarified business sector as a whole, and then an even harder look at how we fit ourselves into the public relations, legal support and investigations industries through our short three years of existence.

Four months of daily market research, means- and message-testing, self-reflection and assurance, through every step of this complex process, that our commitment to ourselves and our clients was on-point, has led us to some foundational conclusions.

First, the world as any of us want it to be, no matter how we think, where we sit or what we do, probably isn’t going to present itself, giftwrapped, at our feet.

Second, padding the books by offering “new” products and services is not going to make anyone at Blue Highway feel as if we were truly working to solve anyone’s problems.

And third, these past few months of daily collaboration between the members of our internal team have certainly reinforced for us the importance of real, honest and valuable human-centered interaction and communication. If people aren’t talking and cooperating as we have, things aren’t going to get any easier for any of us, anywhere, anytime soon.

Blue Highway has grown through these mercurial last months. We’ve added some of the best and most coveted people in this business. Our range of expertise is ever-expanding, and there isn’t a continent on this planet where we can’t be of real, additive assistance. In fact, there are some things we do so well that we are certain no one else can match us, particularly in the spheres of litigation and crisis, Creators’ Rights, and Open Source-derived intelligence.

And through growth during what many still see as down times, each of our people has demonstrated, in their own, most unique of ways, that collegial, open, honest, sympathetic and empathetic human interactions and work ethics beat the bells, whistles, hollow strategies, pointless exercises and routinized, circular meetings of some of our more established peers – Every. Single. Time.

We identify problems in the immediate and just as immediately, we apply all of who we are and what we have to solving those problems – Every. Single. Time.

And please don’t get me wrong in this one important respect: we have access to all the same tools, tech and applications that so many of our peers also use. But tools are only as good as the tradespeople who wield them in service of something much bigger, and much more meaningful.

And that something, to us, is applying the very best human qualities to the very worst situations our clients and partners may be facing. Application of real human ingenuity, integrity and understanding tends to lead to multiple paths toward solutions and results, rather than the most obvious or outdated options.

Trusted Counsel. Clear Direction.

It’s that simple. Even when everything else is so complex.

Visit our new website today, and be on the lookout for even more updates.

We think. We evolve. We get ahead of the curve, and we deliver.

Thanks, once more, to those who have been riding along with us for these first three years, and for placing your trust and your faith in Blue Highway Advisory and Blue Highway Global.

And if you’re new to us and our approach to some of the most challenging consultative work in the world - welcome.

We’re not here to work for you. We’re here to stand beside you.