The Blue Highway Beacon: Vol. I, NO. 8

Blue Highway’s Main Page Has Relaunched. Why Now?

By Andy Och, BHA Senior Operations Consultant and Ian Christopher McCaleb, BHA Founder & Principal 

For a firm as unique as Blue Highway Advisory, revisiting, revising and refining our own messaging and communications are as key to our success and growth as the similar strategies and recommendations we offer to our varied range of clients. Even as our roster and geographic reach expands, and our breadth of expertise continues to grow, we are continually sharpening our message and broadening our appeal.

And the times ahead call for greater definition of mission.

So, who is Blue Highway Advisory, and what do we do?

There was a time early on when flying under the radar was cool and fun, and a lot of clients and even greater ranks of the curious found us intriguing for that very reason: We didn’t exactly tell you what we did until you asked.

The world looks a little different to us as 2024 draws to a fast close, and we’re finding, through an incredible new range of inbound inquiries, that clients want the comfort and security of ‘definition of mission’ now, more than ever before. And because of this, we need to explain ourselves a little more thoroughly.

That’s exactly why we have revamped our Blue Highway Advisory website.

Our newly revised website will not only help us explain ourselves to others, but it will help you explain Blue Highway to your organizations, teams and your own clients, most especially for the law firms we’re so close to. In a quicksilver world of new communications channels and technology, it is all too easy to assume everyone knows what you’re talking about. A large part of what we do in every category of our work is to succinctly clear the air and help people understand each other, across a variety of sectors, platforms and audiences – from the strategic to the tactical and back again.

As the new site explains:

Blue Highway Advisory is a wholly unique communications, crisis management, public relations and strategic services firm whose global reach is managed from operating centers in the U.S. and the U.K. We specialize in strategies that are intricately customized to overcome any variety of challenge you may face, guiding you away from undue risk or reputational damage, and toward remedy and restoration.

When navigating the current, ever-shifting and increasingly unreliable global information ecosystem, it is of primary importance for you and your organization to tell and control your own story, image, brand and messaging in the most transparent, descriptive and accurate way possible. Blue Highway Advisory will partner with you to handle any complex situation with integrity, certainty and resolve. 

It is Blue Highway’s unbowed passion, drive and dedication to the classical notions of truth, plurality, ethics and the rule of law that firmly individualize us in the worldwide communications and PR arenas.

You're looking for effective, thoughtful and thorough strategies and solutions. 

Blue Highway has them. And, we navigate them with CLARITY.

Please take a few moments out of your day to re-acquaint yourself with the new bluehighway.us, (and bluehighway.uk). And come back as often as you can into the Holiday Season and the first part of the New Year. Our practice pages will be newly updated very shortly, and, if you look closely at the new front page, you’ll note one color inconsistency that is absolutely intentional on our part. There’s a new piece of the Blue Highway mosaic in the works – and it will indeed be a big add once it’s ready to go.

See if you can spot the hint.