MEDIA

No boutique PR firm is better-known for specializing in full-scale Tier One media features, exposes, investigative pieces and network television placements than Blue Highway Advisory. Earned Media can often be a high-stakes but low-yield game that is dependent on ever-shrinking space amongst big news and media outlets. This limited space is fought over by growing legions of PR practitioners who have come to recognize that the age of the influencer may be coming to its logical end, while long-form legacy media, despite efforts by some to downplay its reach and significance, is still the best end-destination for the comprehensive telling of a good story. 

Blue Highway was founded by Tier One journalists for direct interaction with Tier One journalists. We don’t just “know” our contacts. We most often either worked directly with, or competed directly against them. Our work doesn’t consist of cold calls or shotgun blasts – it is relationship-based. We work in painstaking detail with our media contacts to tell our clients’ most fulsome stories, and in turn, our media contacts trust BHA to bring them stories of the utmost attraction and public interest.